ProMax Bars: A Better Tasting Energy Bar!
In 1994, the Walls family – Mike, Dina, their three kids and Toby the family
dog – were hiking in the Sierras. Mike offered his kids the popular energy bar
at the time. "Yuck" was their reaction (even Toby passed on it). It was then he
decided it was time the world had a better tasting energy bar!
He immediately put the Promaxâ„¢ research and development team to work. The
directions were very specific: adults had to love what they saw on the label,
and kids had to love the taste. Mike knew it would not be easy, but he’d been
coming up with innovative supplement solutions in the Sports Nutrition market
since 1989.
It took more than two years to get it right. And everyone who tasted the
finished bar agreed — it was the best tasting energy bar around. But Mike wanted
input from more than his family, friends and research team. So he commissioned
Strategic Technologies & Research to conduct a nationwide taste test.
Promax bar outscored the leading competitors by as much as 12 to 1. In fact
Promax won every category including taste, mouth feel, and overall satisfaction.
But Mike is quick to point out that while taste launched the Promax bar, it’s
the energy, health and training benefits that make the bar enduring.
Today, everyone from 5 to 75 is enjoying the great taste and wholesome nutrition
of Promax, from athletes looking for a performance edge to health-conscious
individuals looking for a more wholesome meal replacement or energy-boosting
snack. Mike’s son claims that Promax bars have the highest lunchbox trading
value in the schoolyard!
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