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Nature's Best |
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Products found in this category: 23
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Nature's Best: Body and Health Central
Nature’s Best marketing strategy has been to build long lasting trade and consumer brand equity by marketing the highest quality Sports Nutrition products and pricing them so as to offer genuine consumer value. Ingredients, formulations, packaging and advertising are the result of the highest standards of quality control in the industry and provide Nature’s Best with a competitive advantage.
Nature’s Best began operations in 1984. In January 1987, Nature’s Best had its first major breakthrough. Carbo Power was launched. Carbo Power is a 16oz high carbohydrate beverage designed to enhance the energy levels of all athletes. This drink was a smashing success. It was received well by weightlifters, bodybuilders, cyclists, runners, football players etc. University athletic programs such as UCLA, University of Alabama and many others began using Carbo Power with great enthusiasm. Professional teams like the New York Jets, Buffalo Bills, Green Bay Packers, Indianapolis Colts, New York Rangers, Pittsburgh Penguins and New York Knicks also began using Carbo Power regularly.
Since 1987 our Carbo Power business has expanded into Canada, Puerto Rico and throughout Europe.
Midway through 1988, Nature’s Best created its “Perfect” concept. The registered trademark of Perfect represents a group of products: tablets, bars, beverages and powdered drink mixes containing Perfect protein (egg whites). This marketing strategy began our second surge.
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