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HARD NUTRITION
A Rare Gem in the Supplement Industry
Pick up any bodybuilding or fitness-related magazine and you will find pages and pages of advertisements for a plethora of magic, pills, powders and potions, all claiming to be the “next big thing” in the sports supplement industry. In fact, there are so many companies out there today peddling products that it is becoming increasingly difficult to decide whom to trust. The last thing you want to do is spend your hard earned money on a supplement that promises you the world and delivers little to nothing in return.
When you think of the various sports supplement companies you may wonder how they arrive at their formulas, who is behind them, and how/if they were researched and tested before being brought to market. These are things that you should seriously think about before putting anything into your body! For it is not only important that a supplement helps you achieve your personal goals, but also that it does so efficiently and safely as well.
One company that is taking an entirely different approach than the rest is Hard Nutrition. Hard Nutrition is quickly but quietly gaining a reputation in the industry as a leader in truly effective sports supplementation. The focus of this company is not on spending tons of money on fancy labels or colorful multi-paged ads in all of the big magazines, but on the athlete’s themselves, and what they need to stay healthy, feel better, and perform to the utmost of their ability.
Understanding that an athlete’s body can become “toxic” from the various combinations of haphazardly formulated supplements they are consuming, the first thing Hard Nutrition focused on was to use the extensive knowledge of Eastern medicinal therapies to cleanse the athlete’s system by using a specific array of healing herbs and compounds. We believe that before you can begin to enhance performance you must first achieve total body wellness. “Western medicine is an illness based treatment system with no concern for lifestyle, while Eastern medicine is a wellness-based total lifestyle,” says Robert Nikkel (Hard Nutrition’s Master Herbologist), who mastered his craft through over 30 years of rigorous study, eight of which were spent with a group of master biochemists from Oxford. Once the athlete’s body is functioning optimally again, only then are supplements specifically engineered to increase energy, strength, power, stamina and overall performance able to work effectively.
Another aspect of Hard Nutrition that sets them apart from other companies in the industry is the state of the art, 35,000 sq. foot sports complex, complete with a 50-yard turf field, full-size indoor basketball court and track, and complete line of Keiser weight equipment which was used in development. This allows the scientific team at Hard Nutrition to study the performance of elite level athletes in a “real-world” atmosphere, and not just a simple lab setting. In addition, this facility also contained some of the most technologically advanced testing equipment available, including the Dexa Bone Density Machine (the most accurate system for testing body fat), a Hydro Worx Pool, and the Omega Wave System, which actually enables scientists to see into an athlete’s body in order to discover if they are over or under trained, overly stressed, and also to view internal markers for progression or regression in training and supplementation protocol. Can any other supplement company claim such a testing facility?
Every product in the Hard Nutrition line is rigorously tested and retested to make sure that they will benefit the athlete, bodybuilder, and general fitness enthusiast just as intended before being released to the public. We have used our collective, incredibly extensive, education and experience to put together what we believe to be the most effective and safe nutritional supplements in the world today, but literally tweak each product to perfection based upon the results of the entire testing procedure. Through blending a thousand years of historical nutritional experience with a wellness based philosophy and verified with scientifically tested results, you can be sure that every Hard Nutrition product is the very best it can be, right down to the last milligram!
So even though you will probably never see 3-4 page “advertorials” in every magazine overly hyping each product in the Hard Nutrition line, you can rest assured that this company is doing everything in it’s power to serve the athletic/fitness community by offering a complete array of supplements meant to not only enhance your athletic performance, but also to achieve total body wellness. Hard Nutrition does not only want you to perform better, but to live better. And that is something that all of us should look for when choosing a supplement company to stand behind!
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