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Clif Bar: A Better Tasting Energy Bar
Letter from the Owner:
CLIF BAR is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains.
In 1990, I lived in a garage, with my dog, skis, climbing gear, bicycle and two trumpets.
The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn't take another bite. I thought, "I could make a better bar than this!" That’s the moment I now call “the epiphany.”
Two years later, after countless hours in Mom's kitchen, the CLIF BAR became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom!
The spirit of adventure that began on that bike ride continues to thrive to this day. First-time visitors wonder whether we’re a business, a gym or a community service organization. With climbing walls, dogs, yoga classes and employees running out to volunteer, it is quite an unusual work environment. It all makes perfect sense though, because health, well-being and community involvement are all things we value.
It's an amazing adventure to grow this business to reflect our dreams, passions and beliefs. One thing has been true: it's not about a finish line; it's all about the Journey. And on this Journey, we face many choices, yet we always do our best to take care of our People, our Community and our Environment.
Hopefully, over the years, we've brought some products to your life that support your adventures. We plan on bringing you more in years to come.
Gary
Owner of Clif Bar Inc.
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